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Overview of Strategic Direction



Primary Goal

Promote Girl Scouts as the premier leadership organization for girls.

·  Align with Girl Scouts of the USA’s new brand strategy to leverage the    national scope of our organization.

·  Develop new community relationships to expand program    opportunities and influence conversations on girl issues.

Supporting Goals

Provide engaging program for girls.

·  Make program relevant to the demographics of a girl’s age, interest and    ethnic culture.

·  Ensure programming will be accessible to girls and their families    economically and geographically.

·  Provide appropriate facilities that are sustainable financially.

Attract and retain a more diverse volunteer base.

·  Provide accessible training that adds value to the volunteer.

·  Improve the recognition of dedicated volunteers in a manner that is    desirable to adult members.

Increase and diversify funding.

·  Increase individual contributions.

·  Improve fiscal responsibility by balancing the operational budget.

·  Improve financial stability by having adequate cash reserves.

Utilize innovation and technology to support our mission.

·  Optimize the Customer Engagement Initiative through staff and    volunteer use of technology applications.