Russell is a consultant and previously served as the Silver Stars director of business operations. Russell was primarily responsible for overseeing all aspects of the day-to-day operations for the Spurs Sports & Entertainment owned WNBA franchise including ticket sales and operations, sponsorship, marketing, public relations and game presentation as well as promoting women’s basketball throughout the San Antonio community. A Texas Tech alumnus, Russell spent three years as an assistant athletic director for the Red Raiders, working with Marsha Sharp and the women’s basketball program. During his tenure, the Lady Raiders saw a significant increase in attendance and financial success. Prior to earning his assistant athletic director post, Russell served as director of ticket operations for the department. He joined Texas Tech in 1996 after working as director of marketing and special events for the Southwest Conference during its final years. Russell previously served as ticket manager at Baylor University, assistant ticket manager at Southern Methodist University and as a marketing and sales representative for the Dallas Cowboys after beginning his career as an administrative intern for the Southwest Conference. He has overseen numerous NCAA and conference championships at both the collegiate campus and conference levels while also serving on the Cotton Bowl game operations staff for several years. Russell is an active member of the San Antonio Sports Foundation, San Antonio Texas Tech Alumni Chapter, Leadership San Antonio XXXV, The United Methodist Church and sits on the Advisory Editorial Board for NFIT Magazine San Antonio. He actively volunteers with the San Antonio Food Bank. Russell has served as a member-at-large since 2012 for GSSWT.