Debra is the Vice President of Financial Planning & Analytics for USAA. In this role she has three main areas of responsibility: enterprise expense management, integrated planning and forecasting and enterprise underwriting and pricing. She is responsible for aligning expenses with revenue and product generation, promoting cost transparency, instilling cost management discipline in business decisions, and providing value added customer tools, analytics and recommendations. As a USAA employee, Debra spent several years in leadership positions supporting the investment management company, financial planning services and new member solutions as well as serving as treasurer to the USAA Mutual Fund Board from June 2005 to February 2008. Prior to joining USAA in 1998, Debra was in public accounting with Price Waterhouse in San Antonio where she supported various industries including investments and financial services companies. Debra is a 1996 graduate of the University of Texas at San Antonio, after transferring from the University of Missouri-Columbia. She is a certified public accountant and a licensed Series 27 Financial & Operations Principal. Debra is married to Brian and has a daughter, Elizabeth, who attends Texas Tech University, and a step-son Cory. Debra enjoys volunteering and participates in the “Reach Out To Drop Outs” and the “Read to the Children” programs.
Luis de la Garza
Luis is president and CEO of Texen Power Company, LLC. He is an attorney with 15 years experience in corporate and private practice and 23 years as a corporate executive with Valero Energy Corporation, PG&E Gas Transmission Company, Toyota Motor Manufacturing, Texas and Texen Power Company. Luis received a Bachelor of Business Administration in 1966 and a Juris Doctor in 1975 from the University of Texas at Austin as well as a Master of Business Administration in 1972 from the University of Hawaii. Luis has served on the board of directors for the San Antonio Public Library Foundation, Southern Region of Boy Scouts and Texas Business and Education Coalition. He also has served on the advisory boards of University of Texas at San Antonio Business School and University of Texas at Austin College of Engineering. Luis served as co-chairman of the President's Council of the University of Texas Health Science Center in San Antonio and was chairman of the board of directors for United Ways of Texas. He has served on the board of directors for the Greater San Antonio Chamber and San Antonio Hispanic Chamber of Commerce. Luis served as chairman of the Southwest ISD Education Foundation Endowment Fund and was founding chairman of the South Texas Hispanic Fund. He currently serves on the board of directors of the San Antonio Area Foundation, Boy Scouts of America Alamo Area Council and UT Health Science Center at San Antonio President’s Development Board. Luis is a Vietnam veteran, having served as a U.S. Marine Corps fighter pilot with 200 combat missions and 20 combat decorations flying the F4B Phantom II fighter/bomber aircraft. He has been honored as a member of Marquis Who's Who in America, Who's Who in American Law, Who's Who in the World, Who's Who Among Hispanic Americans and as a Distinguished Graduate of the University of Texas at Austin Naval ROTC Program. Luis has served as a member-at-large (2009-2013), as the Board Development Committee Chair (2009-2011) and member of the Executive and Fund Development committees for GSSWT. Luis is married to Sherry Hatcher and they are active members of Coker United Methodist Church. When not doing volunteer work, they enjoy traveling to spend time with their three sons, two daughters-in-law, and five young grandchildren.
Leah serves as the VP of Integration and Operations at Interlex Communications, a full-service advertising agency that specializes in cause-related and advocacy marketing. She has 17 years experience in the general market and multicultural marketing arena. In her current role, Leah oversees $40 million in annual billings for a unique set of advocacy, government and non-profit organizations. She has created and implemented media plans for clients including San Antonio Metro Health, Texas Department of State Health Services and Texas Commission on Environmental Quality. Non-profit campaigns under her leadership include San Antonio’s Find Your Balance fitness and nutrition campaign and the American Cancer Society’s “Mi Familia No Fuma” anti-tobacco effort. Leah has led media efforts for high profile national brands such as Walmart, Microsoft, Nissan and Domino’s Pizza. Her interests outside of work have included a coaching role for Pop Warner cheerleaders and a seat on the Mayor’s Steering Committee for Teen Pregnancy Prevention. Leah is a Girl Scout alumna and served as the Volunteer Champion for the 100th Anniversary Brand Subcommittee, member-at-large and on the Board Development Committee for GSSWT.
Trish heads the DeBerry Group after 15 years as partner of Guerra, Deberry and Coody, a marketing and communications firm. Trish leads aggressive campaigns that bring people together and create measurable change. Her experience in politics, land development, retail, television, communications and public relations helps her identify the needs of the client and the community, and blend them in a way that works best for everyone. Trish’s hands-on approach crafted a number of public affairs wins: a public relations movement to fluoridate San Antonio’s water supply; a campaign for a much-needed sales tax for the city’s transportation system; a quality-of-life initiative to build youth athletic fields and a performing arts center, extend the River Walk and upgrade the AT&T Center; and a two-part bond vote that approved $675 million in education improvements. Trish has led a 10-year relationship with H-E-B, providing crisis management, community relations and public involvement guidance. She has overseen public relations for environmentally friendly development projects by Forestar Real Estate Group. She serves on numerous boards that support education, transportation and quality-of-life initiatives for San Antonio. Trish served as the Honorary C.E.O. (Cookie Entrepreneur Officer) for the 2011 Girl Scout Cookie Program and as the honorary chair for the inaugural GSSWT Green Urban Adventure in March 2011. Trish served one term as GSSWT member-at-large from 2010-2012. She has two children, Maddie and Scott.
Deena is the Executive Director of Assurance Services for Ernst & Young, LLP. She has more than 25 years experience as a Certified Public Accountant and working mom. Her clients include several San Antonio colleges and universities, not-for-profit entities and private companies. She also serves clients throughout the country with compliance audits required of telecommunications companies, regulated utilities, employee benefit plans and corporate sustainability initiatives. Since 2003, Deena has led Ernst & Young’s Women’s Initiatives Program focusing on helping young women within the San Antonio office balance their career, family, civic and charitable priorities. Deena is married, has three grown daughters and two grandsons. For many years, she has actively volunteered with her daughters’ activities, as booster club treasurer, Girl Scout leader, co-leader and cookie mom. She is also currently serving as a board member of her neighborhood's property owners association and served one term as member-at-large (2010-2012) for GSSWT.
Cece comes from a long family history of Girl Scouting and is continuing this tradition. She was active in Girl Scouts growing up from a Girl Scout Brownie to a Girl Scout Senior and has fond memories she loves to share. Cece owns Cheever Books and is active in the Junior League of San Antonio in addition to being a member of the Daughters of the Republic of Texas. She has served on the Development Board of the Harry Jersig Speech and Hearing clinic. Cece has previously served on GSSWT’s board of directors and completed three member-at-large terms and served on the Personnel Committee.
Girl Scouts of Southwest Texas (GSSWT) appointed Jody Shaw Hernandez to serve as Interim Chief Executive Officer effective January 10, 2015.
"As a dedicated advocate for all girls and young women, it is a privilege to say that I have the opportunity to work for an organization that is the preeminent leadership development program for girls. I have great passion for the Girl Scout movement because it allows girls to have experiences they might not otherwise be able to have." ~ Jody Shaw Hernandez
Prior to her appointment as Interim CEO, Jody served as the council’s Chief Operating Officer since June 2010. As COO, she worked closely with the Chief Executive Officer as a member of the council's executive team and led the strategic direction of the membership, program, outdoor education, product sales, volunteer services, information technology, retail sales and property departments and provided direction for the design, development and delivery of council program and membership efforts.
A professional Girl Scout and volunteer for many years, Jody came to San Antonio from Evansville, Indiana, where she was Director of Membership Services at Girl Scouts of Raintree Council for five years. Prior to her work in Indiana, Jody was employed as Director of Fund Development at the Girl Scout Council of Greater St. Louis. Jody holds a bachelor's degree in Social Work, as well as a Master of Public Administration and Policy Analysis from Southern Illinois University at Edwardsville.
Jody also has work experience in the field of higher education, having served as Adjunct Professor, Youthful Offender Counselor, and Vice President for Campus Life at Oakland City University. Jody's professional background includes several years in the U.S. Army Reserve, for which she served as a 91 Bravo attached to a M.A.S.H. unit in St. Louis, MO, as well as to a Blackhawk Unit at Scott Air Force Base.
Jody resides in San Antonio with her husband, John and two children, Zachary (age 18) and Emily (age 14), who is a Girl Scout.
“I love working with Girl Scouts. I love knowing I can lay my head on my pillow at night knowing I am helping to change the world, one girl at a time.”
Girl Scouts of Southwest Texas (GSSWT) appointed Lisa Marie Garcia to serve as Interim Chief Operating Officer (COO) effective January 10, 2015. Prior to her appointment as Interim COO, Lisa began her career Girl Scouts of Southwest Texas in 2010, serving as Human Resource Manager and was most recently the Director of Business Operations. Lisa brought a multitude of talents and formal education to the council. Lisa has served in the nonprofit sector for 10 years where she has served in roles ranging from Human Resources, Property, Finance and Information Technology.
Prior to joining GSSWT, Lisa handled multimillion dollar budgets and worked to relocate a company headquarters, working with vendors and contractors to ensure a smooth transition. While serving as Director of Business Operations for GSSWT, she was a major contributor to a dynamic realignment of the Council’s infrastructure by planning and initiating major improvements in networking and computer services, and also was a key staff member in long range property planning. A successful implementation of the Strategic Learning process for the Council has also been one of several projects where she provided a high degree of professional leadership and oversight. Most recently, Lisa was the project manager for the opening of a new program facility on San Antonio’s West Side that provides various programs for an at risk girl population. She was also the project manager for the launch of online membership registration. Lisa holds a Bachelor of Business Administration from Texas A&M – Kingsville, with a degree in Computer Information Systems and a Master of Business Administration from Our Lady of the Lake University.
In her personal life, she has a passion to travel and has visited almost a dozen countries including Romania, Australia, France and Germany. Music is a big part of her life as she enjoys all types of genres and attending concerts. She also loves to participate in outdoor activities such as hiking, camping and mountain biking.
William T. "Bill" Avila, Secretary
Bill Avila has been a member of the board since 2007 and has served on the Board Development Committee (2009-2010), Executive Committee (2008-2009 and 2011-2012), Finance Committee (2007-2009) and Investment Committee (2011-2012) for GSSWT. He was a member of the Nominating Committee from 2005-2007. Bill is a Partner in the San Antonio office of the law firm of Bracewell & Giuliani, LLP. Previously, he was president of the Law Offices Of William T. Avila, P.C., established in February 2003. Bill has more than 30 years of experience in the practice of law in Texas. He is a 3018-year member of the National Association of Bond Lawyers, a panellist at its annual Bond Attorneys Workshop and has served as a member of its Tax and Securities Law Institute Faculty. As a local Alumni Coordinator, he represents the Office of Undergraduate Admissions of the Notre Dame University in South Bend, Indiana, serving as recruiter for the university in South Texas. Bill has coached boys and girls in sports through the YMCA, CYO, Little Leagues, along with adult leagues in San Antonio. He is a former board member of the San Antonio Sports Foundation, Brackenridge High School Alumni Association and a former member of the Citizens Advisory Board of the Texas Treasury Safekeeping Trust Company. Bill is a graduate of Leadership San Antonio (Class XXXII).
Jeannie Frazier, Treasurer
Jeannie is the Vice President for Administration, Finance and Chief Financial Officer at the Texas Biomedical Research Institute in San Antonio. Her responsibilities include all accounting functions, treasury, payroll, finance IT, purchasing, human resources, and environmental health and safety. Prior to joining Texas Biomed late in 2006, she worked in non-profit healthcare finance for 24 years, primarily for urban teaching facilities. Jeannie has served as the Treasurer (2011-2013) and on the Finance Committee, Audit Committee, ByLaws Task Group, Fund Development and Investment committees for GSSWT. She is active in the San Antonio AFS high school foreign exchange student program. For 10 years, Jeannie served as a community member on the Correctional Managed Health Care Committee, the entity that oversees all health care in the Texas prison system, a gubernatorial appointment. In November 2009, Jeannie also received the Health Care Nonprofit 2009 CFO Award from the San Antonio Business Journal. Jeannie earned a BS in Mathematical Sciences and a MS in Engineering Economics, both from Stanford University.