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Brand & Communications Resources

Girl Scouts is a beloved, iconic brand. Few brands are strong enough to be identified simply by a color or a shape, but we have both the unique shade of "Girl Scout green" and the singular Girl Scout Trefoil symbol working for us. EVERYONE in Girl Scouting has a role in protecting our name, our image, and our brand.

Creating a flyer or poster for your next event? Designing a t-shirt for your girls? Below are some resources – logos, fonts, and more – that you can use to make your materials look fantastic and Girl Scout-approved!

General Guidelines

Any publicly visible materials that use the Girl Scouts of Southwest Texas, logo, fonts, or any other branding must follow Girl Scouts of the USA brand guidelines AND be approved by Marketing and Communications please email customercare@girlscouts-swtx.org. Please allow one week between when you send in the materials and when you need final approval.

Referencing Our Name
The words "Scout", "Scouts" and "scouting" should never appear without the modifier "Girl," and each word should be capitalized. 

Colors

  • Our colors are Black, White and Green (#00AE58 or R0 G174 B88 or PMS 355)
  • Girl Scouts and green go together. To ensure that we continue to claim the color and to solidify our identity, embrace green. Be sure to include at least a bit of green in every piece you produce.
  • Use the colors in our Color Palette to add some fun to your designs.

Font
Girls, troops, volunteers, etc., are encouraged to use the Palatino font and its variations for any design materials created.

Photos
Choosing photos to use for your piece is extremely important. Remember to focus on moments that matter, we want the world to see and feel for themselves all of the amazing things our girls are doing and showcase the Girl Scout Leadership Experience.


Questions about branding? Email customercare@girlscouts-swtx.org 

Logos and Servicemarks

To Download
Click the link below of what you'd like to download. A zipped folder will download directly to your computer. Right-click on the downloaded folder to unzip it and it's ready for use!

Flyers & Other Assets
  • Flyer Template: Full Page | Half Page (coming soon)
  • Recruitment Template: Full Page | Half Page (coming soon)
  • Event Template: Full Page | Half Page (coming soon)
  • PowerPoint Template 
  • Business Card (coming soon)
T-shirts, Patches and Other Branded Items

For all branded items, please contact the communications team by emailing customercare@girlscouts-swtx.org.

We are not able to make custom items for every troop and community, but we do need to approve your design.